Masthead
The masthead of this magazine is effortlessly trying to engage with the reader hence the simple font type, colour, and no capital letter. The font is easy to read and doesn’t require any thought to understand or read. This portrays the demographic to be an amateur/carefree person. The colour is bright but isn’t loud nor too exciting for the readers liking. The title ‘mixmag’ corresponds into how the whole dance music industry is weaving in with outside genres e.g. RnB, Hip-hop, Pop, House music and many more. Furthermore, the title mixmag doesn’t contain a capital letter which may portray how the magazine is rebellious and therefore is perfect for the younger generation. The abbreviation of the ‘mix’ and ‘mag’ implies how the reader doesn’t have time or interest to read the extended version of this and they are only interested in the music. The title also is above the feature article photograph which may indicate fresh content. By this it is trying introduce the magazine as a brand new magazine (first issue) this is specifically done to make every issue remembered and easy to identify.
Cover line
The cover line on the front cover of Mixmag is evidently spaced out to highlight the individuality of ‘LOCO DICE’. The cover line is always introducing the person in the feature article photograph. However Loco Dice is not being introduced as he has been representing the dance/club music previously. This is shown by the words ‘The return of’ used. The size of the cover line changes throughout to show what really is important. In this case the name Loco Dice is the main feature of the cover line and the announcement of his return is not as important. High chances are most of the Mixmag readers will know Loco Dice and will already know his existence in the music industry and will not have to be informed of his return. Furthermore, the words ‘The return of’ is underlined to signify the titling of Loco Dice and how he is an entire category himself hence the use of underlining. The font is square and every letter is separate. This is alternately done compared to the masthead as the masthead is rounder and gives a sense of flow. On the other hand, the cove line is broader and gives structure to the typography on the front cover of the magazine. The font of the cover line displays how the dance music aspect is precisely carried out; perhaps to make every track a success. Several colours have been included in the cover line. The purple is subtle and links significantly to the masthead. The masthead is also purple. This may suggest that as soon as the masthead has been recognized by the reader, the cover line is the next most important bit of text to read. Ergo the minimal space between the masthead and the cover line.
The cover line on the front cover of Mixmag is evidently spaced out to highlight the individuality of ‘LOCO DICE’. The cover line is always introducing the person in the feature article photograph. However Loco Dice is not being introduced as he has been representing the dance/club music previously. This is shown by the words ‘The return of’ used. The size of the cover line changes throughout to show what really is important. In this case the name Loco Dice is the main feature of the cover line and the announcement of his return is not as important. High chances are most of the Mixmag readers will know Loco Dice and will already know his existence in the music industry and will not have to be informed of his return. Furthermore, the words ‘The return of’ is underlined to signify the titling of Loco Dice and how he is an entire category himself hence the use of underlining. The font is square and every letter is separate. This is alternately done compared to the masthead as the masthead is rounder and gives a sense of flow. On the other hand, the cove line is broader and gives structure to the typography on the front cover of the magazine. The font of the cover line displays how the dance music aspect is precisely carried out; perhaps to make every track a success. Several colours have been included in the cover line. The purple is subtle and links significantly to the masthead. The masthead is also purple. This may suggest that as soon as the masthead has been recognized by the reader, the cover line is the next most important bit of text to read. Ergo the minimal space between the masthead and the cover line.
Feature
article photograph
The man in the feature article photograph creates atmosphere as soon as you look at the front cover of the magazine. This is due to the neutral colours and effortless appearance. Firstly, the man in the image is wearing a white zip up jacket. This highlights the heavenly characteristics of clubbing and how everything and everyone is in a trance of paradise. The zip on his jacket is centrally in the middle of the front cover portraying the symmetrical equality in the music industry. This is why the photograph is an eyelevel angle and has not been taken higher nor lower than the subject. This tells the readers that his sense of style is clear cut and defined. The man’s jacket also lets us readers know that his is appearance is somewhat important to him but not as important as the music he produces. Secondly, the man’s hair is styled into an intense way to show creativity and variation. His dark hair and eyes bounce off the pure white background and clothing. The versatility shown suggests that he is adaptable within his music and his style. The hand gesture of the man creates shadows and darkness upon the side of his face which lets the reader know that clubbing and dance music is guaranteed to have variation and have mysterious aspects which creates intense and fun moments. His face is split into two (light and dark) which portrays that his career has successful points but also dark dull points which tell the reader that he is realistically equal to everyone else and has a normal life. The reader aspires to the man as a genuine guy who creates content for people to enjoy. Lastly, the man’s silver rings on each hand imply that he is a captivating man and he uses these accessories to finalise his persona as simply urban.
Background
A pale grey/fading white colour is used for the background on the magazine front cover. The light-toned colour shows how the magazine doesn’t need bright exciting colours to draw in their readers and how the colours are true and not artificially manipulated in any way (e.g. blue, yellow, red). The colour represents smoky mist and how in a club it is slightly faded into an illusion of pale colours. Lastly, the magazine uses neutral colours and soft tones to correlate the simplicity of the magazine. This conveys how the magazine is not over exaggerating and not showing off all their content by placing it on the front cover. This may highlight how the reader is basic and has interest in the pictures and fun fonts but not necessarily the informative stories.
The man in the feature article photograph creates atmosphere as soon as you look at the front cover of the magazine. This is due to the neutral colours and effortless appearance. Firstly, the man in the image is wearing a white zip up jacket. This highlights the heavenly characteristics of clubbing and how everything and everyone is in a trance of paradise. The zip on his jacket is centrally in the middle of the front cover portraying the symmetrical equality in the music industry. This is why the photograph is an eyelevel angle and has not been taken higher nor lower than the subject. This tells the readers that his sense of style is clear cut and defined. The man’s jacket also lets us readers know that his is appearance is somewhat important to him but not as important as the music he produces. Secondly, the man’s hair is styled into an intense way to show creativity and variation. His dark hair and eyes bounce off the pure white background and clothing. The versatility shown suggests that he is adaptable within his music and his style. The hand gesture of the man creates shadows and darkness upon the side of his face which lets the reader know that clubbing and dance music is guaranteed to have variation and have mysterious aspects which creates intense and fun moments. His face is split into two (light and dark) which portrays that his career has successful points but also dark dull points which tell the reader that he is realistically equal to everyone else and has a normal life. The reader aspires to the man as a genuine guy who creates content for people to enjoy. Lastly, the man’s silver rings on each hand imply that he is a captivating man and he uses these accessories to finalise his persona as simply urban.
Background
A pale grey/fading white colour is used for the background on the magazine front cover. The light-toned colour shows how the magazine doesn’t need bright exciting colours to draw in their readers and how the colours are true and not artificially manipulated in any way (e.g. blue, yellow, red). The colour represents smoky mist and how in a club it is slightly faded into an illusion of pale colours. Lastly, the magazine uses neutral colours and soft tones to correlate the simplicity of the magazine. This conveys how the magazine is not over exaggerating and not showing off all their content by placing it on the front cover. This may highlight how the reader is basic and has interest in the pictures and fun fonts but not necessarily the informative stories.
Plugs &
Puffs
The minimal plugs on the front cover convey how the magazine doesn’t want to reveal too much content as this is inside of the magazine. This keeps the front cover less busy but reveals a lot of white space. The size of the font for the plugs are incredibly smaller than the rest of the typography on the front cover. This highlights how the magazine and the man in the feature article photograph does not need words to label them. In Mixmag’s case the feature article photograph is the main feature of the magazine. The plug on the left hand side lists many of the best dance/club music artists and how they are included in the magazine. However, the font type, colour and size is reduced in the way that it is not as recognisable as the cover line. This may suggest how Loco Dice is the main aspect of the entire issue and other artists featured are not as important as him; hence the bigger font, bold black typography and the letters are spaced out individually to take up more space.
The minimal plugs on the front cover convey how the magazine doesn’t want to reveal too much content as this is inside of the magazine. This keeps the front cover less busy but reveals a lot of white space. The size of the font for the plugs are incredibly smaller than the rest of the typography on the front cover. This highlights how the magazine and the man in the feature article photograph does not need words to label them. In Mixmag’s case the feature article photograph is the main feature of the magazine. The plug on the left hand side lists many of the best dance/club music artists and how they are included in the magazine. However, the font type, colour and size is reduced in the way that it is not as recognisable as the cover line. This may suggest how Loco Dice is the main aspect of the entire issue and other artists featured are not as important as him; hence the bigger font, bold black typography and the letters are spaced out individually to take up more space.
Demographic
The target demographic for Mixmag would be 16-30 years old, mainly due to the dance music industry promoting no responsibilities and a carefree attitude. The ratio between male and female would most likely be equal due to the music produced being unisex material. The income for the typical demographic would be reasonable and most likely from a middle class working family. They would also have a fairly average intelligence due to the clubbing atmosphere being immature. Mixmag’s audience is mostly the younger generations who enjoy partying, clubbing and having a carefree youthful outlook on life. The magazine does this by using bright colours (on previous issues) to attract the naïve target audience. Typically, they may be oblivious to the responsibilities in later life and use dance music to escape their social issues and concentrate on having a good time. The magazine translates the party lifestyle by using iconic artists in the feature article photographs, bright font colours, immature typography and hazy ‘smoke like’ background effect. The bright colours and fun fonts evoke the careless party vibe most students experience. This can tend to be a lifestyle for most young people. The demographic of Mixmag appreciate the outrageous fonts/colours as this evidently proposes the party central lifestyle. The plugs and puffs aren’t particularly long or too informative. This is because the target audience will not be interested or engaged by words usually. Previous issues all include the minimal typography and informative content simply because of the target demographic. Mixmag may not want to bore their current/potential readers with too much text included in the cover line, plugs and puffs. Mixmag always use somebody with great importance or someone who portrays individuality to let the readers continue on to aspire the person in the feature article photograph. The price of the magazine is £4.95 which inflicts a healthy income but also someone who may spend their money on the interest/hobby they love the most (dance music).
The target demographic for Mixmag would be 16-30 years old, mainly due to the dance music industry promoting no responsibilities and a carefree attitude. The ratio between male and female would most likely be equal due to the music produced being unisex material. The income for the typical demographic would be reasonable and most likely from a middle class working family. They would also have a fairly average intelligence due to the clubbing atmosphere being immature. Mixmag’s audience is mostly the younger generations who enjoy partying, clubbing and having a carefree youthful outlook on life. The magazine does this by using bright colours (on previous issues) to attract the naïve target audience. Typically, they may be oblivious to the responsibilities in later life and use dance music to escape their social issues and concentrate on having a good time. The magazine translates the party lifestyle by using iconic artists in the feature article photographs, bright font colours, immature typography and hazy ‘smoke like’ background effect. The bright colours and fun fonts evoke the careless party vibe most students experience. This can tend to be a lifestyle for most young people. The demographic of Mixmag appreciate the outrageous fonts/colours as this evidently proposes the party central lifestyle. The plugs and puffs aren’t particularly long or too informative. This is because the target audience will not be interested or engaged by words usually. Previous issues all include the minimal typography and informative content simply because of the target demographic. Mixmag may not want to bore their current/potential readers with too much text included in the cover line, plugs and puffs. Mixmag always use somebody with great importance or someone who portrays individuality to let the readers continue on to aspire the person in the feature article photograph. The price of the magazine is £4.95 which inflicts a healthy income but also someone who may spend their money on the interest/hobby they love the most (dance music).
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