Design Brief

Based on the primary research I have carried out I have now decided on multiple features of my Soul/Motown music magazine’s Front cover, Contents page and Double Page Spread.

·         The target audience of my Soul magazine is 18-40 and will be both male and female.

·         The colour scheme will be a metallic range of colours including: Gold, Silver, and Copper. The typography will be black and white. The masthead will be either black or white so it will bounce off the array of metallic colours background.

·         The name of my Soul/Motown magazine will be Vinyl. This was the most popular choice from my primary research (survey). I think this name will link in with the authentic mood the magazine will be portraying. Due to the genre of music being debuted through vinyl’s and records. This shows the roots of Soul music.

·         By conducting my market research and looking at over music magazines similar to mine I have decided that the layout of my magazine will be aligned and neat on all of the pages. A neater layout will allow my magazine to have more structure and a positive, upbeat appearance.

·         Large numbers will be the navigation for my contents page and will be larger than the rest of the text. I may also put the large numbers on the pictures to give a clear navigation to the reader where certain articles are. My 18-40 female and male demographic will find this helpful and give the contents page a variety of sizes of typography.

·         For my Double Page Spread will be based on interviews and having the subject from the front cover answering questions about their latest work/albums/gigs/concerts etc.

·         My Double Page Spread also will have a large running head which will take up to a half of the page.

·         The mode of address will be a friendly tone and will engage with the audience in a friend like manor. This was the most popular choice in my research and I believe this will engage with the potential readers the most successfully.

·         The contents page will feature up to 4 people to show diversity and what kind of people are represented throughout Soul/Motown music and also my magazine.

• The feature article photograph will be Posed Candid to show the nonstop movement in Soul music and it correlates to a constant journey. The feature article photograph will also be an eye level angle and a mid-shot angle to correspond the subject’s attire and to give the audience a clear perspective of the Mise En Scene.
• Plugs and Puffs will be on my front cover. The front cover will include many puffs to engage the readers. I will include puffs such as 'CHANCES TO WIN TICKETS TO LONDON'S MOST FAMOUS GIGS'. My puffs/plugs will be presented in an aligned manor and will either be flush left or flush right.