Evaluation: 4) Who would be the audience for your media product?

Man or woman aged between 18-40. This individual will be sophisticated and have a reasonable income. Besides from this they’re interested in the latest news and older musical artists as well as the newest 21^{st century} artists. The typical demographic will live in the city have a family or lives with a partner. Well educated and owns their own property. In terms with the individual’s attire, the person will be casual and they don’t take themselves too seriously. They avoid bright/loud colours and are more neutral. This person will most likely be a sociable person and enjoy meeting other people with these interests. Creative and is adventurous within their location and interests. The demographic for my Vinyl Magazine are most likely suited into the social classes: New Affluent Workers: This class has medium levels of economic capital and higher levels of cultural and social capital. They are a young and active group. As well as most of my demographic being in the social class of new affluent workers, they may also fit into the social class: Emergent Service Workers: This new class has low economic capital but has high levels of 'emerging' cultural capital and high social capital. This group are young and often found in urban areas.